Lakeland, Florida Business and Marketing Growth Tips
SMS is one of the most powerful methods for marketers in Lakeland, Florida. And it is easy to see why, with figures such as 98 percent open rates and 36 percent click-through rates.
But outcomes won't only happen on their own. There is a technique and science behind effective SMS marketing. Fortunately, we're here to give you our best secrets to get your campaign underway. For effective SMS marketing, here are five must-use tips.
#1: Time it right
For each industry, the best time to send an SMS varies. However, research has shown that some times of the day are more effective than others for general marketing messages. The best results were delivered between 10:30 am, 11:30 am, or between 2:30 pm and 3:30 pm. The morning message is a perfect way to get your rivals to jump, but messaging should be stopped too early.
At an 'unusual' moment, e.g., a smart tactic is sent out. 10:43 Uhr. Sending at odd times gives you less competition with other SMS marketing materials than sending right on the hour or half-hour.
Are you running a special or promotion weekend? On Thursday, you can give your first SMS beforehand. On the morning of the case, consider sending a message to alert your clients once more.
#2: Be transparent & truthful
It's crucial that you tell them what kind of material you will send when a customer opts-in to receive SMS messages from your company. Make this clear if you're going to be sending marketing messages about promotions, offers, and new goods. It guarantees that your text messages go to those who want to hear them. Instead of being seen as irritating or distracting, it would also give you a higher return on investment and build a good relationship with clients. Note always to provide an opt-out option for all SMS marketing messages for best practice.
#3: Get it structured
Text messages are limited to 160 characters, so keeping them simple and precise is crucial. A typical SMS marketing structure has a couple of variants, but this is how most follow:
- Company name - You should make your company name, either as your sender ID or at the start of your message, clear to your customers.
- Customer name - Build a more intimate relationship by adding your customer's name at the beginning of your message. By using custom fields in web SMS applications, this process is made simple.
- Deal - Provide your offer, coupon, new product, etc., info here. Using terminology that makes consumers feel appreciated by your request and enthusiastic about it.
- Qualifier - The 'fine print' is equivalent to this. Include in this section any conditions for your bid.
- Instructions - Let the client know how your bid can be redeemed. Try to make this method as straightforward as possible.
- Expiration - If it never expires, customers would not find your "special" bid. To build a sense of urgency, provide an expiration date.
- Opt out - For best practice, you must have an opt-out option for your recipients and prevent any legal penalties.
#4: Connect other channels
SMS messages have excellent click-through rates, as we described earlier. This makes your other platforms a perfect forum for improving SMS. By simply adding a link in your text, you can guide traffic to your website, landing page, or social media page. Use a URL shortener to keep it brief to ensure that your message stays below the 160 character cap.
Many organizations in Lakeland, Florida are struggling to achieve sufficient open email speeds. It can positively affect email available rates to send SMS notifications to clients to enable them to "check their email."
#5: Timetable & Stagger
It doesn't need you to be at the office to send your SMS marketing plan out at your chosen time. You can plan all of your messages in advance using a Web SMS platform. This is especially useful when dealing with busy timetables in various time zones or for advertisers.
It might also be worthwhile to stagger your campaign if you are running a bulk SMS campaign. To make sure your device is not overwhelmed with requests, send your messages out in smaller batches
Final Thoughts
For your business in Lakeland, Florida, SMS campaigns may achieve substantial engagement and returns. However, to optimize this ability, marketers must follow such SMS marketing codes and conventions.
Global Presence Marketing is serving the business and marketing needs of our Lakeland, Florida clients, and partners. We are conveniently accessible online - SCHEDULE HERE. For help, call (888) 719-4771 or send us a message through our Contact Page.
Schedule an Appointment or Request a Quote
While SEO rankings and organic traffic sites are influenced by many factors from search results, the content remains a vital element of any SEO strategy. Content is at the core of any inbound marketing process, and SEO is the foundation of content.
The main objective of the SEO strategy of any publisher in Lakeland, Florida should be high quality and relevant content that appeals to customers and meets search purposes. To ensure you get the highest seo ranking possible, there are many ways to optimize the content that are more advanced than others.
We're going to stick to some simple SEO content tips for this guide. Don't be fooled. While these tips seem to be simple, they are vital to any SEO campaign for content. So many publishers ignore even these universal values. As a result, they lose out on SEO rankings and know how many visitors that could have contributed to ad revenue.
To optimize your content for SEO, here are six steps to take.
#1: KEYWORD Analysis
The most critical element of any inbound marketing campaign is keyword analysis. Keyword analysis, at its very core, lets you discover the search words that users use when searching for a particular topic using a search engine. You can better understand keyword volume, patterns, rivalry, and more with proper analysis.
#2: SEMANTIC LATENT KEYWORDS OR Associated KEYWORDS
You'll come across keywords similar to the subjects you write about while you are investigating keywords. Build a list of these words to help you cover in greater detail the issue you are writing about and come up with additional topics to cover.
LSI or long-tail keywords often have very particular user intent and low competition, so they are perfect for generating extra traffic from the search engine.
#3: TITLE TAGS
In a search engine, the title is the first thing people note about your post. Users' attention is caught by an entertaining title, thereby raising the chances of them clicking and visiting your website.
That's not the only explanation why the title tag is essential, in any case. Various SEO experiments and case studies have shown that Google's crucial ranking criteria are title tags and SEO title tags. With that in mind, you should include keywords that you are targeting in the title and put them as close to the front of your title tag as possible.
#4: STRUCTURE OF CONTENT
When writing material, there are many methods to consider. As a knowledge bank where visitors come to get their questions answered, view your content. Firstly, by writing down the most relevant thoughts, you will draft the content and determine the sub-heads using emphasis keywords.
You will continue by arranging and refining the content after you have created the first draft. Focus on serving the best possible quality content to consumers. Fix any grammar errors, define material using the correct heading structure (H1, H2, H3), add bullet points, photos, images, links to sources, etc.
#5: META DESCRIPTION
In this strategy, the Meta summary plays a critical role. A firm meta overview increases the chances of users visiting your website and clicking on it. The higher your CTR (click-through rate), the more people visit your website, contributing to more ad sales in general.
The first 150-166 characters of the description are seen by search engines. Holding it under the cap is advisable. Also, make sure you also include the keywords that you target inside your meta descriptions.
#6: QUALITY OF CONTENT
Many SEOs concentrate on trivial considerations like word count and keyword density when it comes to generating content for search engines. It's important to note that content is intended for human readers at the end of the day. It increases interest among your readers when you build content that stands out. Such pieces of content also draw several connections back to your website.
These are all variables that affect your search engine's authority and, consequently, your Google ranking. We're not suggesting that keyword densities have no role in optimizing content, only writing first for humans.
CONCLUSION
There is no walk in the park with high-quality material. Compiling pieces of content that people want to read and find useful requires a lot of time and effort. There are no shortcuts here, however. If your content isn't up to scratch, users will quickly abandon your website, referral traffic will plummet, and you'll probably end up with low SEO rankings most of all.
Focusing on quality content will boost your SEO rankings and help build your site in any industry as an authority in Lakeland, Florida.
Global Presence Marketing is serving the business and marketing needs of our Lakeland, Florida clients, and partners. We are conveniently accessible online - SCHEDULE HERE. For help, call (888) 719-4771 or send us a message through our Contact Page.
Schedule an Appointment or Request a Quote